Saturday, April 4, 2009

Surfing at the mall? Yup. And I don't even mean web surfing or channel surfing.

Desperate time require desperate measures. And with mall owners facing vacancies, you'll see just about anything. Community colleges, multi-level anchors with two users, temp stores, medical offices....but surfing?

Yes. That is not a typo. Read here. It makes lot of sense, especially here, and also because it appeals to the young demos that retailers covet.

Leave it to the dirt industry to find ways to use space creatively.