Tuesday, July 3, 2007

Interesting incongruity in hotels

The WSJ is reporting that business travel is becoming more and more Spartan, while Barry Sternlicht is planning to develop not one but two brands of luxury hotels to compete in an ever-increasing market. Either someone is wrong, or both are right and with different target audiences. The business travelers are staying at Holiday Inn Express these days, while leisure travel or real high-end travel may go to 1 or Baccarat. I find the dichotomy interesting nonetheless.

On a related front, I enjoyed reading Larry Bodine's ratings of airlines and hotels for marketers yesterday. While I am not a marketing professional, I tend to agree with his assessments.

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